Assuming the EPB successfully deployed, it would require a positive command from the associated ECU to retract it - without the application of 12V (or mechanical force), the motor cannot move (it would require a massive effort to reverse it against its internal gearing). The motor can be (slowly) unwound through the application of a suitable tool.
I noted the other day, that I had to operate the Tucson's EPB switch THREE times, before it actually did anything

Of course, the car is setup to automatically deploy the EPB, but that doesn't always happen either- no doubt it is for some justifiable, algorithmic reason - but the car doesn't see fit to inform me! (This car can talk when it wants to. It also has several large display screens... )
The most likely scenario, is that the EPB simply wasn't deployed. I have certainly managed to do that in the past, though thankfully, without any ill effects

Just an after-thought: Did the Door Bell camera manage to capture the sound of the EPB deploying
